Amgen Assist

Multi-audience, multi-brand reimbursement tools

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The Goal

Create an online and mobile-enabled site to streamline reimbursement and assistance.

Our Solution

Byrd Alley developed an intuitive screener designed to quickly segment users. Once segmented, users were driven to needed information efficiently through a simplified site design.

The Results

  • Traffic rose from 1,000 unique visitors a month to 12,000
  • 95% of users download needed forms, up from <25% pre-redesign
  • 90% of users complete the segmentation screener

At a Glance

Here's a quick run-down of the technologies and concepts involved with this project:

  • Audience segmentation / User Analysis
  • Java
  • Oracle

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